User journey part one - Signing up to app to selecting personal dietary requirements & searching for recipes. Colour palette - white, green and black - to give app clean, fresh feel.

User journey part two - using filters to help narrow down recipe options to selecting the perfect recipe. Logo design - 'T' in 'Gutise' doubles as a plus sign, as a reference to the client (Hemsley and Hemsley)'s logo. Suggests the app will be a plus or addition to the user's health and lifestyle.